#GOOGLE ANALYTICS UTM SOFTWARE#

They are used in Google Analytics and other popular marketing software Universal: UTMs are a universal method in tracking your marketing activity.It's important to understand how UTMs help your marketing (and to also avoid mistakes as you set them up). Sure, he might catch some of the data from your website, but chances are he’s going to miss a whole lot of opportunities that would have been easy if he took just a couple steps.Įven though you’ve got Google Analytics (GA) set up on your site, there’s still some valuable data you’re missing out on by not taking those small steps to truly maximize your results. Setting up Google Analytics and then assuming everything will be tracked automatically is like telling your first baseman never to move his feet off the base.

Google Analytics is your first baseman (any baseball fans out there? ⚾️) – there to catch the data that comes its way. There’re a few things you need to do to ensure Google gets all the data it needs so it can give you the information you need to run and grow your business. I hate to say it, but that’s not quite how it works. Most people assume that once they’ve set up Google Analytics, the work is done. People say Facebook buying Instagram for $1 billion is the acquisition of the century. The deal was estimated to be only $30 million! They were acquired by Google in 2007 and essentially became Google Analytics. This post will give you all the foundational data for UTMs: what UTM codes are, how UTM tracking works, and how it helps you accurately measure your marketing. These special codes at the end of URLs track clicks and performance of marketing activities. This is where UTM tracking comes into play. This makes scaling your business, getting new customers, and winning over clients a challenge. Unless you can measure the impact of your marketing, you can neither improve it or use it to show your expertise. You know your marketing is driving traffic, but do you have the hard data to prove it? On a client call or meeting with your boss, can you show the exact content and channels that are driving conversions?

Marketing and measurement go very well together.

Google analytics utm